Defining audiences and messaging for an educational nonprofit
Facing History & Ourselves is a nonprofit dedicated to expanding education about historical injustices across the U.S. and Canada.
Crafted and executed in-depth research to understand Facing History’s target audiences including educators and donors.
Delivered a nuanced audience segmentation, a detailed brand messaging strategy, and a brand architecture guide to standardize visual and narrative representation of Facing History across the organization.
Resulted in Facing History’s deeper understanding of their audiences and pivoting to an audience-first approach to marketing strategy and design of digital experiences.
Company: Echo&Co
Client: Facing History and Ourselves
Role: Researcher and Brand Strategist
Activities: Audience research, messaging strategy, brand architecture
