Amplifying the reach of the Gates Foundation

  • Brought stories of partnerships and impact to a complex global audience through new campaigns and digital content strategy.

  • Updated strategy to help transform how the foundation communicates its work of the past, present and future.

  • Created new audience engagement journeys for digital channels.

  • Managed a brand refresh of the Gates website and led the creation of the 25th anniversary content hub.

Company: Gates Foundation

Role: Senior Communications Officer

Activities: Audience engagement strategy, content strategy, project management, creative strategy.

Partners: Gates colleagues, Orchestra design team, Velir development team