Audience engagement and communication strategy to amplify the reach of the Gates Foundation
Brought stories of partnerships and impact to a complex global audience through new campaigns and digital content strategy. Helped transform how the foundation communicates its work of the past, present and future. Created new audience engagement journeys for digital channels. Managed a brand refresh of the Gates website and led the creation of the 25th anniversary content hub.
Company: Gates Foundation
Role: Senior Communications Officer
Activities: Audience engagement strategy, content strategy, project management, creative strategy.
