Creating a movement: Accountablenow.org
The Leadership Conference on Civil and Human Rights is the nation’s oldest, largest and most diverse civil and human rights coalition. We worked with conference leaders to leverage a grant opportunity that resulted in a campaign to shine a light on police use of force.
Created a strategy that expressed the personality of the campaign site under a parent brand.
Defined audience experience vision, and met the digital goals of data exploration and community action.
Generated strategic principles around storytelling, brand alignment, participation, and progress to guide the user experience design.
The project received an Award of Excellence from the Communicator Awards and was the winner of a Gold Anthem Award. It was also written about in TIME magazine as the first of it’s kind.
Company: Velir
Client: The Leadership Conference on Civil and Human Rights
Role: Strategy Lead
Activities: Discovery workshops, brand strategy, experience strategy, research
