Increasing student engagement with an MBA career center
This MBA career center worked with us to help them better meet students where they are and deepen the relationship between the center and the students.
Led workshops and user research to define audience profiles and student journeys with the school’s career center leaders.
Partnered with a creative writer to craft a messaging playbook with best practices, guidelines, and examples for the career center’s content creators to follow.
Company: Velir
Client: Business School MBA Career Center
Role: Strategy Lead
Activities: Discovery workshops, audience research, audience identification, messaging strategy
Partners: Chris Maier
